WHAT YOU'LL NEED TO HAVE • IKEA concept, culture and values – Knowledge of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation. • IKEA brand – Knowledge of what the IKEA brand means and how it should be incorporated in everything IKEA does. • Branding: Knowledge of creating a unique image for the local brand in the consumers' mind and establish a significant and differentiated presence in the market that attracts and retains customers. • Globalization – Able to adapt global Meeting Place concept to meet local culture and community needs and willpower to adjust the global concept to stay and continue to be relevant. • Customer experience practices – knowledge of the customer experience practices and innovations used by the industries worldwide (including retail, meeting places, F